The third-largest island of the Balearic region, Ibiza, is a Mediterranean hotspot. The place has a history dating back to the Neolithic period. Tourism on the island began to evolve phenomenally since the 1960s. It soon became the party capital of Europe and gained a reputation for its young, brimming, clubbing, and hippie culture. In recent years, since the evolution of technology, RFID wristbands have increasingly become the go-to option for many top establishments in Ibiza. Radio Frequency Identification (RFID) is a unique wristband that uses radio waves to transmit data and information. While these smart wristbands are worn on the hand, there is the requirement of special scanners, also called readers, that help capture and read the data on RFID tags.
The increased use of RFID tags by known business entities in Ibiza shows how technology can be used to enhance guest and customer experience. More so, post-COVID, using RFID technology brings in the safety angle because there is no physical contact to read the smart tags.
Before discussing how well-known Ibiza establishments use next-gen technology for better customer experiences, we will explain more about RFID wristbands.
Smart Wristbands: The New-Age Technology
Smart bracelets are one of the best promotional tools that typically consist of a structural element called the tag. It could be embedded in the tag or can be present externally. The tag is made of a chip and antenna using radio frequency identification technology. Embedded tags often occur with fabric or silicone wristbands, whereas plastic wristbands have a visible RFID tag.
The tags can be active, passive, or battery-operated. Active tags come with an integral battery that helps transmit data without needing a reader. Passive tags require readers to power on as they do not have an integrated battery. The battery-assisted tags are powered by a battery only when they are close to a reader. The passive style is the most affordable and, thus, most popular for large-scale requirements.
Use of RFID Wristbands by Ibiza Establishments
A trial of the VIB or “smart very important bracelets” was recently carried out by some known establishments in the Ibiza Islands, like the Ushuaia Ibiza Beach Hotel and the Hard Rock Hotel. Even though smart wristbands have been a part of the Ibiza ecosystem for some time now, these two hotels went a step ahead. They adopted these bands for hosting various hospitality events.
The results have convinced many top entities to step up their game and take it to the next level by adopting these next-gen technologies. Both properties are two of the best places in the Islands for tourists to relax, rejuvenate, party, and enjoy Mediterranean hospitality, especially during summer.
Ushuaia Ibiza Beach Hotel
It is one of Ibiza’s best places to tap and dance at daytime parties. It is a 415-room property located at the d’en Bossa beach. Each room and suite has a range of amenities and services. The best party destinations are The Ushuaïa Club and The Ushuaïa Tower.
It is called the ‘The Unexpected Hotel.’ That’s because the place is full of surprises, be it entertainment, tech initiatives, or event production. Thus, it was one of the best places where cutting-edge technologies could be tested and implemented. It is one of the first ones in the city to introduce biometric technology to help guests complete purchases simply with their fingerprints.
Hard Rock Hotel
It is another rocking destination in Spain. Located on the La Isla beach, Hard Rock Hotel undertakes unique endeavors to offer guests memorable stay experiences. Such experiences could range from stunning room decor and view massages accompanied by sound vibrations, original music pieces, and more.
As special initiatives, both hotels became a part of a revolution when, in 2014 they adopted wearable technology or VIB to replace the biometric PayTouch System. The wristbands worked as the room key for guests, reduced the need for a wallet, and even worked as a mobile phone within the hotel premises.
How Did The Smart Wristbands Help the Hotels Offer Superior Experiences to Guests?
- Replacing Traditional Room Keys
The RFID chips embedded in the wristbands replaced conventionally used room keys. Loss or misplacement of keys reduced dramatically as the bands were worn by guests on their wrists. Each room was equipped with specially-enabled readers to read the chips and unlock or lock the room. The good thing is that RFID wristbands are affordable, and most five-star hotels and resorts in Spain have already incorporated unique readers in the doorknobs of their hotel rooms.
- As a Payment Tool
Armed with the smart wristbands, guests no longer need to carry their wallet, cash, or credit card. The hotel authorities allow you to use waterproof wristbands anywhere inside the hotel to pay for expenses. The hotels inform guests on how to use their wristbands through their welcome letters. Guests need to prepay and top up their bracelets.
- Guest Tracking
RFID wristbands help in tracking guests throughout the hotel. This information can help executives plan their departmental rosters accordingly, especially during peak hours. Also, you can use this tag to interpret the purchase behaviors and preferences of guests. Furthermore, this feature offers customized discounts and promotions to guests.
- Access Specific Areas in the Hotel
This feature helps segregate guests based on their preferences, expenditure, age, etc. For example, celebrities can enjoy access to VIP lounges, spas, or events. Spain, especially Ibiza is a hotspot destination for actors and actresses from the world over. These smart wristbands are suitable to provide access to VIP zones and earmarked areas.
Conclusion
RFID wristbands can amazingly transform almost all aspects of your event or business establishment. These hi-tech bracelets help streamline the entry and exit process and boost audience engagement to newer levels. Customers and visitors can come and enjoy every aspect of your business hassle-free without carrying paper tickets, wallets, cash, credit cards, etc. There is an unparalleled feeling of freedom amongst your guests.
To order qualitative bulk smart cards, contact Wristbands Europe, one of the most dependent wristband providers in Ibiza. Available at the most competitive prices, you have a range of choices, be it the material, printing, or customization options of wristbands.
